Business to Business Market Research
DJS Research Ltd is a leading market research consultancy, with specialist expertise in Business to business markets. We have extensive experience of helping companies in a variety of ways, with our expertise covering areas such as branding, customer satisfaction, pricing research, new product development, market entry and acquisitions work, marketing communications research and opinions and attitudinal surveys.
We offer a bespoke business-to-business market research service with no ‘off the shelf’ packages to sell, and utilise both qualitative and quantitative techniques. We work with businesses in a variety of ways to find answers to marketing problems. Our approach is to work with you in an interactive way to ensure that the research answers the questions that you want answering:
- Defining The Problem – To ensure that the research collects data in the right area it is vital that we define the problem correctly. What are you trying to achieve, who are you trying to influence? How does the product work in terms of its technical attributes? Who are your key competitors? Many of our B2B clients do not have in-house research departments to help them to write a market research brief which outlines what you want to achieve from the research. In the absence of a brief, we can take on this role for you, and ensure that the research has clear objectives and provides you with answers to your key questions
- Upfront Workshops – If you have multiple decision makers who are geographically dispersed, or are an organisation for whom it is vital that everybody inputs into the process, we find that upfront workshops can help. These provide an opportunity to define the problem in more detail, and ensure that everybody involved is happy with the research going forwards
- Understanding Technical Products – A key question that we are often asked is ‘Our product is very technical, and we need to ensure that you know what you are talking about in front of our customers’. When talking to your customers, you can rest assured that we understand your products and can converse with your customers. At the start of the research, we ensure that we ask the right questions to familiarise ourselves with your product. Together with our knowledge in a variety of sectors, we are able to discuss your product intelligently
- Action Oriented Results – We never just leave you with a presentation filled with data that you have to interpret yourself, but will ensure that you are clear about what you have to do moving forwards.
If needed, we can also conduct Back End Workshops to help disseminate findings, or to discuss taking the results further.
If you are looking to conduct business to business market research either in the UK, or other countries around the world, please get in touch by phoning +44 (0) 1663-732721, or through our online contact form which can be found here
For more detailed information about our approach to business-to-business market research, click here...
Further Information About DJS Research Ltd
We are a consultancy based in the North West of England. We pride ourselves on providing a quality service but at affordable and value for money rates. In addition, we can guarantee that a Senior Consultant will conduct your business-to-business market research from start to finish.
We are members of the Market Research Society, ESOMAR and ICG, which means all projects adhere to their quality standards.
For further information about DJS Research click here...
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