At DJS Research, we understand that business-to-business markets are different to consumer markets, and have the expertise to offer you a solution to your marketing problem. We have worked with companies and organisations at various points throughout the value chain, and from the outset we seek to understand the context in which you are operating.  We believe that our key strengths are as follows:

 

• Strong ability to understand technical products, and get ‘underneath them’. This allows us to talk to your customers in terms they understand. In the past, we have conducted research on products as diverse as calcium aluminate cement, through to fluid system components

• Our focus is on understanding the decision making unit from the outset, how it works and who is involved to ensure that we include the right people in the design of our research

• All our research projects will be run by a Research Director with 12 years + experience, and these individuals will have hands on experience at every stage of your research project

• Recognition that we are the face of your company. When we consider the fact that many respondents will be companies that place large amounts of business with you, it is vital that you choose a company that has experience in this market, and uses senior people who ‘can stand up to scrutiny’ for your research needs

• Ability to talk to respondents around the world. Whether you wish to conduct qualitative or quantitative research, we are able to meet your needs through our network of partner relationships around the globe. Members of the DJS Research team have conducted research in over 60 countries worldwide

• Recognition that many industrial companies do not have in-house market research departments. This may mean that marketing or technical personnel are involved in the commissioning of a study, and inevitably market research is not always something that has been encountered before. We can provide workshop services both before and after research to do the following:

• Upfront workshops – Particularly useful if you need to tell other members of the company about the research or gain buy in for the research. Also used to brainstorm the market situation and absorb internal knowledge to aid the research process

• Back end workshops – Key uses include helping to disseminate the research results to others, developing action plans from the research, working with other agencies (such as branding and PR agencies) to develop propositions, marketing communications etc

• We recognise that there is often not one single point of contact when conducting a research project and are used to liaising with many different people in different countries, sorting through conflicting needs and wants from a project. We relish the challenge!

• Many B2B relationships are characterised by delicate relationships with authorised distributors – separate businesses in their own right, but whom have a licence to sell your product. When conducting research, it is often vital to gain their buy in, and we have used a variety of approaches in the past to do this. In addition, we are familiar with the subtle politics that can exist in such situations

 

If you have a B2B market research project in mind, feel free to get in touch. We would be happy to put forward a research proposal or discuss more informally how you could progress things. You can call us on +44 (0)1663-732721 or contact us through our online form: contact us.

 

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